Earlier this year, Microsoft made a bold move by offering a new pricing model for their current flagship console, the Xbox 360. The company opened up subsidized pricing allowing patrons to buy the device for a much cheaper retail value. In exchange for the lowered price, consumers are tied to a monthly subscription plan.
It’s still in its testing phase, but there’s a big possibility that the option will be available for the next generation consoles as well.
For those unfamiliar with the details, the plan offers the Xbox 360 for a low retail price of only $99.99. This price gets buyers a 4GB Xbox 360 and a Kinect accessory. Another option for buyers is to discard the Kinect accessory and just go for the 250 GB Xbox 360 for the same price.
Meanwhile, a third option is offered for a limited time, giving consumers a chance to buy both the 250GB Xbox plus the Kinect accessory for only $149.99. Of course, the main catch is that buyers have to agree to a monthly subscription fee of $14.99 for Xbox Live. This will be tied to them for two years.
As mentioned, this subsidized pricing scheme is still in its early stages but it seems to be getting good response in some sectors; particularly the ones who would prefer saving cash upfront when it comes to getting their consoles.
If it stays though, Microsoft will most likely provide a similar offer for the Xbox 720.