Walmart has gotten some flak for allegedly falling victim to market saturation and having difficulty growing in the American retail space. But the retailer doesn’t seem fazed, as it has just released advertisements for its Black Friday 2015 deals.
With Black Friday just about a couple weeks away, Walmart has promised to launch all of its holiday sales online, as it hopes to reach a wider range of consumers than it had in the past. The company’s official press release says that the online Black Friday 2015 deals will be available starting at 12:01 a.m. PT on Thanksgiving morning. Deals at physical stores will begin a bit earlier, at 6:00 p.m. on Thanksgiving Day. And, as a new feature to further entice shoppers, the company is now allowing mobile users to get an exclusive first look at the Walmart Black Friday circular via the Walmart app. The company appears to be focusing a lot on the app, as it prevents customers from seeking deals on other websites.
But what’s there to expect from Walmart as it gears up for Black Friday 2015? The company’s Black Friday ads show a lot of interesting items, but a lot are focused on general consumer electronics, like HD television sets. The Roku 32” Class Smart HDTV costs $125 as part of Walmart’s Special Buy program, and the Samsung 55-inch Class Curved Smart 4K UHD TV costs $998, or $200 off regular pricing. Video game console bundles like the PlayStation 4 Uncharted Bundle ($299, $50 off) are also available for anyone who wants to save some much-needed money on Sony’s present-gen gaming hardware.
Additionally, video game and TV show/movie titles are also selling on the cheap as part of Walmart’s Black Friday 2015 campaign. The retailer promises over 100 video games, with many of them starting at $8, and some fairly recent sports titles (NBA 2K16, Madden 16, and FIFA 16) selling at $27 each, or less than half of the original $59 price tag.