Significantly Reduced Ultrabook Shipments Predicted for Intel in 2012
iSuppli now predicts that Intel will ship only 10.3 million ultrabooks in 2012, as opposed to its previous forecast of 22 million.
The term “ultrabook” (sometimes “Ultrabook”) is a generic term for a laptop or notebook computer that is slimmer or lighter than most others, and as one of the top companies that make parts for ultrabooks, Intel has invested a lot of money in those marketing efforts. So far, Intel has invested a total of $400 million to subsidize solid state drive (SSD) and high-definition (HD) display usage in ultrabooks; this has mostly gone to naught as most original equipment manufacturers (OEMs) have yet to successfully penetrate the market with their products.
In the recent analysis, IHS iSuppli was mostly dissatisfied with Intel’s attempts to market ultrabooks. Pricing of these slimmer laptops was a main critique, as iSuppli believes $1,000 is too much for the average consumer to pay for such a device. Also, the firm assessed that Intel is too specific when it comes to deciding what would qualify as an ultrabook.
iSuppli said that it would behoove Intel to reduce ultrabook pricing to ensure that these devices remain competitive against more affordable laptops and tablet computers. According to iSuppli’s Craig Stice, who headed the analysis, ultrabook shipments could possibly increase by as much as 300 percent provided Intel reduces prices as suggested.
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