Over in the west, only the more serious tech-heads know about Japanese manufacturer DoCoMo. But in Asia and particularly Japan, the manufacturer has its own following.

Its latest smartphone release, the AQUOS PHONE SH-02E ZETA, is a device that will be remarkable for more reasons than one. Mainly, this would be the first phone released to come with Sharp IGZO (Indium Gallium Zinc Oxide) technology for its display panels.

IGZO screen technology, in case you’re not familiar, allows for more efficient battery utilization and improved brightness, especially in outdoor scenarios. Apple had been rumored to be using IGZO displays for its third-generation Retina Display iPad and a few other products, but since that obviously didn’t come to pass, the DoCoMo SH-02E ZETA will be the first of its kind to debut the technology.

The phone’s specifications match up very well against the best-selling high-end smartphones in the market. The handset has a quad-core 1.5 GHz processor, support for Wi-Fi, 4G LTE and NFC, a 16.3-megapixel rear camera, 1.2-megapixel front camera and 2,320 mAh battery. As IGZO extends battery life through more efficient use of display, that 2,320 mAh could go an even longer way.

NOTTV digital TV support is also available, just as it is on many other Japanese-manufactured smartphones. As for the release date, we can expect the SH-02E ZETA to be released in Japan by November or December.

We shall let you know if and when we find out if DoCoMo plans to release the handset outside of Japan.