With its phone business struggling mightily against Apple and Android phone makers, BlackBerry has, in recent months, sought to diversify its business, transitioning to a focus on software and services rather than hardware devices. Still, that doesn’t mean the company has been shying away from creating new hardware. With that in mind, BlackBerry had a new Internet of Things-based device to unveil at the Mid-America Trucking Show in Louisville, Kentucky earlier this week.
The Waterloo firm’s latest hardware project, BlackBerry Radar, is a new tracking device designed to assist trucking companies and car fleet operators in improving their delivery times, cutting down on costs, and reducing the chances and incidence of theft. Its features include the ability to track temperature, humidity, cargo location, and other cargo-related details, all of which should help companies make the most of how they utilize their trailers.
“Because BlackBerry Radar is cloud-based, it offers the ultimate in convenience. All you need is a smartphone, tablet, or computer equipped with a web browser, and you can access information for real-time decision-making – wherever you are, and whenever you need it,” said BlackBerry Internet of Things SVP Derek Khun in a statement issued to Canadian tech blog Mobile Syrup.
BlackBerry Radar works on cloud software, and can also inform users whenever a trailer door opens or closes, or let warehouse workers know if a trailer is about to arrive. This could help trucking companies and other related firms make more profitable choices when it comes to their cargo business.
BlackBerry also confirmed that it has been working closely with different companies to kick off a pilot program for BlackBerry Radar, and if all goes well, the device should be available to businesses by the summer.