Since the release of the Apple, Inc. (NASDAQ:AAPL) Apple TV, a set-top box but not a television set in itself, there have been several rumors pointing towards the Cupertino, Calif. company releasing an actual TV with “smart” capabilities.
This might not happen in the near future, according to an analyst from Pacific Crest, who had earlier met with Apple CFO Peter Oppenheimer and Senior Vice-President for Internet Services Eddy Cue.
Andrew Hargreaves released a note last week stating that Cue had emphasized Apple’s continuing belief that it would only try to penetrate markets where problems can be solved and great customer service can be guaranteed. As per his conversation with Cue, “The key problems in the television market are the poor quality of the user interface and the forced bundling of pay TV content.”
Hargreaves opined that delivering content differently from the standard pay television model would be imperative in making the next-generation Apple TV (sometimes referred to as “iTV”) a feasible product.
With the lack of broadcast content for international markets and the “differences in regional broadcast content”, Hargreaves agreed with Cue in concluding that a smart TV, in short, wouldn’t be a smart product for Apple to release in the meantime.
Other analysts, however, believe that an actual Apple TV can still be released as early as next year. Eugene Munster and Douglas J. Clinton of Piper Jaffray recently wrote that several factors, including feedback from suppliers, Apple CEO Tim Cook’s remarks at quarterly earnings call and Steve Jobs’ biography comments all suggest Apple’s smart TV may be out by mid-to-late 2013.